How To Use Social Media Marketing For Small Business In 2019
How To Use Social Media Marketing For Small Business In 2019
Social media marketing is one of the best tools that small businesses have for sales and marketing, provided you know how to use it. Unfortunately, too many businesses don’t know how to use social media properly. These social media marketing tactics for small businesses in 2019 should help.
10 Expert Social Media Tips To Help Your Small Business Succeed
1. Know The Target Audience
Knowing who you are targeting is the single most important thing you should do. You must know the audience – your audience. Without taking the time to understand your audience, you’ll never succeed on social media.
How old is your audience? What is their income level? Do they have other interests? What social media platforms are they using? You should know all of this – and more – to succeed with social media for small businesses.
2. Use The Right Social Media Platforms
Many businesses make the mistake of using the wrong social media platforms. Which one is right for you depends on which one your customers are using. This is why knowing the audience is so important. It also takes an understanding of the demographics of different social media platforms, as well as their strengths and weaknesses.
Let’s say that your business targeted over-50s. In that case, Instagram would be a terrible choice as almost half of all Instagram users are between 25 – 44 years of age. However, Instagram is the platform of choice for a brand that uses a lot of great images, such as a travel company.
3. Optimise Your Profiles for Business
You’ve created your profile, and now you need to fill it out. Before you can even worry about drawing people to your page, you need to make sure the page is optimised for business.
Every good social media profile needs a call to action at the end, directing people to your landing page, business website, or wherever else you want to send them. It helps to make the link a trackable one too, such as with a service like bit.ly, that lets you see how many people click through.
Upload a profile photo if you haven’t yet. This photo will represent your business, so make it a good one. Fill out the bio. Tell people about your business and what you can do to help them, but keep your words short and sweet. Take advantage of keywords that can help people discover your business when searching.
4. Let The Fans Do The Promotion For You
The better a business is the more people they have talking about them on social media and sharing their products and services for them. This turns everyone into a potential mini-influencer for a small business.
If you find someone praising your company a lot on social media you should consider approaching them with an offer, such as a freebie, for them to use your official hashtags and keep promoting you. They don’t have the reach of a “real” influencer, but they genuinely appreciate your business and you can get their help for less.
5. Include A Call to Action
A call to action – also known as a CTA – is one of the simplest and most effective marketing tools there is. It’s proven that posts that ask for likes and retweets get more of them. You can even just ask people to follow you to get more followers. You can’t get something unless you ask for it, after all.
6. Offer Freebies And Special Offers
Take a call to action to the next level by offering a freebie with it. People love free stuff, or at least sales. These offers, also called “lead magnets”, make it easier for you to collect emails to create an email list, draw attention to the brand, and increase sales. You can offer coupons for free content and discounts, or anything else you can think of. Take advantage of these offers for your business social media efforts.
7. Showcase Your Personality
The key difference between boring small talk and a great conversation with a stranger is personality.
This is why when you interact with followers across social media, you need to showcase your own personality. If the account is run by an executive who enjoys a fine tailored suit, then they shouldn’t be talking like a vegan yoga instructor.
You want to share the parts of your personality that match the brand though, of course. Don’t share your love of death metal if your business is about something much less “metal” like clothes for pets. If you are passionate about your business and what you do though, there’s a good chance you’ll have similar interests to your brand and audience.
8. Ask For The Business
You should never forget that you’re on social media to get business for your, well, business. It’s great that you can engage with people and get more followers on social media, that you can increase brand awareness and preach the benefits of using your products and services, but that doesn’t count for much unless it translates into sales. Rather than passively waiting for people to give you the clicks and purchases you want, you should actively ask people for their business.
9. See What The Competition Is Up To
You shouldn’t be afraid to use social media to spy on the competition. Who are the biggest brands for your industry? If you don’t know yet you should find out, and then peek over their social media accounts. What platforms do they use? What are they posting? Who is their audience? Where do they get the most engagement? See what works for them and find ways to implement it into your own business social media strategy.
10. Drive Traffic To Your Website
There are few tools better for marketing than social media. With that said, don’t forget that you don’t actually own your profile on the platform. The platform itself does. You’re just “renting” some space from them. You don’t control it.
There are many examples of businesses who have their accounts suspended and deleted from Facebook with no warning or explanation. It can happen over anything, including simple violations of the Terms of Service that you didn’t know about, or just a malicious troll reporting your page and having it shut down.
Given that your best marketing tool can disappear in seconds, you shouldn’t rely on it too heavily. Social media for business is a great idea, but you should always use it to guide leads to your platform, such as a blog or a website. It should never be used as a substitute. Put links to your website in your bio, posts, and anywhere else they’ll go.
You should now have a much better understanding of how to use social media marketing for small businesses. You’ve put together some strategies for posting content, driving more targeted traffic, and making sales. Now all you have to do is take those lessons and plans and apply them.
Have you implemented any of these ideas into your social media marketing strategy? How did it go? We’d love to know any tips we missed, so please leave a comment below!
Are you ready to take your social media marketing to the next level? Get in touch so we can discuss your business and how we can help you grow.